01
Logo Integrity
Never stretch, skew, recolor, or add effects to the AALIYAH wordmark
Minimum display width: 200px digital / 2" print
Always maintain the bracket notation as part of the full brand system
The SomaSyncAi "S" mark must never replace the AALIYAH wordmark — they are distinct marks
02
Color Application
#00D4E8 cyan is the singular brand signal — never use as a background fill
Dark navy backgrounds dominate. Cyan appears only as accent (max 30% of any surface)
Never use ERT teal (#2A7D8C) in AALIYAH contexts
Gradients: always dark → lighter direction. Never reverse.
03
Typography
Orbitron 800–900: all brand marks, headers, CTAs, nav. Never in body text.
Rajdhani 300–500: all body, descriptions, and data. Use 700 only for key callouts.
Letter-spacing: minimum 3px on all Orbitron uppercase labels
Space Mono: technical metadata only (hex codes, version numbers, system tags)
04
Brand Separation
AALIYAH/SomaSyncAi and ERT are separate brands with separate visual identities
Never use the ERT hexagon logo in any SomaSyncAi context
leah.somasyncai.com is a practitioner subdomain — not a person's page
"Powered by AALIYAH" is acceptable as a co-brand footnote on ERT only
05
Layout System
Grid scan texture (cyan at 3–4% opacity) on all dark hero backgrounds
Left-side cyan accent bar (3px) marks all clinical/AI content blocks
Radial glow (cyan at 8–12%) allowed in hero sections only
Bracket notation [ ] for all system-level labels and categorization
06
Voice & Copy
AALIYAH: clinical, precise, forward-facing. Tech-confident without being cold.
Avoid "AI chatbot" framing. Use "clinical operating system" or "AI guidance system."
Always name the geographic territory: "Central Valley" or specific city
For massage student audiences: lead with outcomes, not technology
01
Logo Use
The hexagonal badge is the primary mark. Never crop the outer ring.
Use "ERT" as a text abbreviation only when the full badge is present elsewhere on the same page
The badge renders well at 48px minimum digital size
02
Tone
ERT voice: warm, expert, body-centered. Clients are people, not patients.
Use Cormorant Garamond italic for all patient-facing headlines
Lead with sensation and outcome: "Restore. Realign. Rebuild." not technical terms
03
Local SEO
Always include "Modesto, CA" and "Stanislaus County" in page titles and H1s
CAMTC #97101 must appear in footer of every page
Google Business Profile must stay active with photos, posts, and review responses
Encourage every client to leave a Google review — target 25+ reviews this year
Social Presence
Two separate brand presences. AALIYAH/SomaSyncAi targets practitioners and massage students. ERT targets Modesto area clients.
🎧 Real-time in-ear guidance for massage therapists
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